Search engine optimization may be just one part of an online Internet marketing strategy, but it is the fundamental part.
It's the baseline.
If your clients are doing nothing else, search engine placement and keyword-related advertising can make up 80-90 percent of the sites traffic.
Website audit
Our website audit is a detailed analysis and review of your website, which covers the following main areas:
1. How well your website is currently positioned on the major search engines
2. Whether your website is set up for search engines currently
3. How well your competitors are being found on the search engines
3. What areas of your website need to be improved
4. What our recommendations would be for the next steps in promoting your site.
This audit will provide you with a good starting point for the effective promotion of your website and help you understand what your website is doing well and the improvements that need to be made in order to drive quality visitors to your website.
In order to provide you with an effective report we need some details from you about your website. Please complete the following form:
Key phrase analysis
It is vitally important to the promotion of your website that you are optimising for the right key words and phrases. Using the wrong key phrases in your website will result in either no visitors at all or visitors that will not convert into enquiries or sales.
Our key phrase analysis service focuses on the following areas:
- General Research - looking to find as many key words and phrases as possible in relation to your products or services
- Assessment - reducing the list down to those key words and phrases that should produce the best results for your website
- Competitive analysis - reviewing the number of competing websites and web pages for each individual key word or phrase
- Final stage - the key phrase set to use in optimising your website will be decided upon following your review of the research completed.
Optimisation
The optimisation of your website draws from the research completed in the website audit and key phrase analysis to amend each page within your website so that it ranks more successfully for your chosen key phrases.
We break this down into two phases, as follows:
1. Setup - the initial setup that your site requires will depend on what has been identified within the website audit but will invariably contain some or all of the following items:
i) Bring the site up to W3C standards
ii) Ensure search engines can crawl across the entire website
iii) Create Google & Yahoo xml sitemaps
iv) Install Google Analytics including Google & Yahoo verification code
v) Optimise each page within your website for up to 3 key phrases
vi) Ensure meta data is in place on each page including writing title and descriptions
vii) Review the copy contained in the website and advise on any changes required.
viii) Complete a link check to ensure that everything is working on your website.
ix) Advise on any areas of the site that are lacking against the key phrase set.
2. Ongoing monthly or quarterly service - it is important to keep the promotion effort going on a regular basis to react in any downward changes in results, review the overall performance, keep up with any regular search engine changes and continue pushing the promotion of the website in order to reap the most reward.
Our recommendation would be to invest in a 12 month search engine optimisation campaign with regular review stages.
Link analysis
The number and quality of other websites linking to your website can dramatically improve your own website's positioning on Google and other major search engines.
Our service first of all assesses how many websites are currently linking to your website and what visitors those links are currently referring to your site. We then research your market sector, finding relevant sites that could provide a beneficial link to your website that will bring in visitors plus improve your search engine positioning.
We also have an ongoing link building service that consistently finds relevant sites and organises links with them. Once the links are in place we review the traffic, ensuring that the links remain in place and that the linking site maintains its own positions in Google.
Competitor analysis
Find out which key words and phrases your competitors are targeting and where they are positioned on the major search engines.
This competitive intelligence will provide you with extremely useful data to use in honing your strategy, picking up on key phrases and give you an advantage in the promotion of your website.
Google analytics setup
The installation and setup of Google analytics in order to provide you with extremely detailed website statistics, which can give you vital insight into what visitors are doing on your website and where they are coming from.
Monthly report
Each month a detailed report will be provided that covers the following areas:
1. Search engine ranking positions for each key phrase on the main search engines
2. A summary of the key points and progress made during the previous month.
3. A schedule of the focus and strategy for the next quarter.
4. If statistical data is available, commentary on the nature of visitors arriving at your website and specifically in relation to KPIs determined and agreed at the start of the SEO campaign.
| Typical price guide / mark-up |
Partner |
RRP |
| Site audit |
£100 |
£250 |
| Key phrase analysis |
£140 |
£290 |
| Optimisation (per page) |
£65 |
£175 |
| Monthly report |
£100 |
£250 |
| Link analysis |
£140 |
£290 |
| Competitor analysis |
£140 |
£300 |
| Google sitemap |
£60 |
£210 |
| Google analytics setup |
£60 |
£200 |
| Google and Yahoo verification |
£60 |
£200 |
| Retainer including report (monthly) |
£180 |
£350 |
|
